In 1995, David Noble retired… for 3 days. He had spent almost a half century in the insurance industry and did not like how companies were losing touch with their customers and offering poor service. He formed a company that was going to focus on 2 crucial components: GREAT SERVICE AND SLEEP INSURANCE. To capitalize and give a strong foundation, David started by putting his net worth on the line and borrowed money on top of it. Next, he assembled a management team that had a minimum of 5 years working experience with him. He was able to select talented individuals who shared his passion for insurance. Additionally, each member was required to invest some of their own net worth into the company and have “skin in the game.”

Fast forward to today and American Equity’s accomplishments are amazing:
$0-27B in Assets*
0-23,000 Active Agents
0-350,000+ Active Policyholders
1-400 Active Employees
Listed on the New York Stock Exchange (NYSE:AEL)
#3 All-Time in Indexed Annuity Sales+
Best Service in the Industry

Looking back it would seem impossible to achieve such results. But then David Noble is no ordinary CEO. He stuck to his business plan of “People, Service, Future.” Today, American Equity is one of the few American-owned, American-operated insurance companies in the industry. Our profits remain on our soil!